Category

Web Analytics Tool Reviews

We read every analytics vendor's own docs for the number none of them print next to the price: how long your data survives before it is deleted, and whether the raw event rows behind the dashboard can leave with you.

What we check here

How long is your data kept before the vendor deletes it — and can you export the raw rows?

Every number carries the date we read it, and anything the vendor does not state is left blank rather than estimated. The full procedure is on the Methodology.

Reviews

• How long does free analytics keep your data?

  GA4 caps free retention at 14 months. Umami's free tier keeps six. Free analytics is provisioned just under the one question people ask it: how does this compare with last year?

  Last verified 2026-08-06